Since the inception of the Barney & Barney Foundation in 2009, our associates have been actively involved in the growth and success of the foundation. Each year, associates nominate nonprofits in their community to become grant recipients at our annual “Rock the Foundation” concert event. Fundraising for this event is widely supported by the associates through both ticket sales and volunteerism leading up to and during the event. As a natural outgrowth of this associate involvement and in recognition of the value of volunteer hours, in 2014 the foundation launched a sister initiative—the Community Challenge.